I redesigned a project from 2011 over the last few days. The assignment was to brand an emotion, and I was assigned “Envy”.
My solution to this problem was to design a line of “potions” that would give a woman all of her deepest desires. I identified three things that women in their 20’s and early 30’s might envy of other women: esteem (or recognition or prestige), sex (attractiveness to men), and wealth (duh, money).
The end result of this project is the brand standards manual. I also included the labels/packaging for the products, a webpage/mobile site, advertisements, and stationery system. I want to expand on this project more, perhaps even develop a Men’s line! But here it is for you to see!