Technically, this is the fourth attempt at a blog entry; however, one of the entries ended up on the blogroll. Anyway…
I have always been interested in logo design and brand identity systems, naturally. I am a graphic designer, of course. I found this book on designboom.com which chronicles the stories, histories, and evolution of 100 famous logos, including Apple, 3M, and Lego. It’s amazing that such cemented corporate logos can change so drastically but still be recognizable by color, typography, or other certain elements (like the Texaco star).
Here’s a link to the article on designboom:
And here is a preview of the book itself from the publisher, BIS Publishers:
Perhaps this will go on my christmas list from santa this year.